beyou

“Some stories begin with just an idea,

a fantasy, a feeling, a dream.”

WHO WE ARE

Born from a passion for music, and gastronomy, BE YOU! stepped into the entertainment world in 2006 by cooking for one of our favorite bands, U2, during their Vertigo Tour across South America.

Since then, we’ve dedicated our lives to creating unforgettable moments where cultures, sounds, and emotions come together.

WHAT WE DO

We produce and promote concerts across Latin America, delivering experiences that stay with people forever.

Our journey has blended backstage and catering for the world’s biggest tours with producing our own shows for audiences of
1,000 to 45,000 people.

BE YOU! continues to grow, always guided by one idea:

Be Real. Be True. Be You.

40+

CONCERTS

INTERNATIONAL ARTISTS

910K

ATTENDEES

HIGHLIGHTS

PAST & PRESENT

Jamiroquai The Cult Morrissey Kool & The Gang Noel Gallagher Saiko Foster the People Paolo Nutini Lisa Stanfield Illya Kuriaky and the Valderramas Pixies Donavon Frankenreiter Wiz Khalifa Gloria Gaynor Julian Casablancas Gondwana Blondie Jinco Jason Mraz Sticky Fingers OMD The Stripes Chris Cornell Mike Patton Sonic Youth Sick Individuals Peter Gabriel Boogie Mike Kiss Nicky Romero A-Ha UB-40 Joss Stone Pedro Fernandez Gary Numan Emmanuel Jose Carreras Cut Copy Placebo Capital Cities Deepak Chopra Matahari Incubus Karen Souza Paris Hilton

UPCOMING SHOWS

Derrick McKenzie

Jamiroquai Drummer

Master Class

DJ Set

Master Class

DJ Set

The Kooks

Jamiroquai Drummer

Live Concert

OUR VISION

At BE YOU!, we believe music is more than sound.

It is community, identity, and connection.

That’s why we work with the world’s leading talent agencies and artists, bringing global experiences to Latin America.

COMMUNITY

IDENTITY

CONNECTION

We don’t just produce shows.

We create moments

that last forever.